As beauty industry veterans, we were tired of seeing the same fragrances hitting the market. The winning formula was simple: trending ingredients, minimalist packaging, and influencer marketing. Many claimed to make you smell nice, but they failed to make you feel beautiful, loved, and seen – just the way you are. To bridge this gap, we decided to create an entirely new sensory experience. Your scent is deeply personal. It is your story. Our mission is to empower you to write your story and wear your scent however you desire. As everything we do is inspired by love and its timeless and universal nature, we launched AMORINTUS to celebrate love with each scent telling a unique love story. To learn more, follow our brand journey on our blog.